Wine Bag Marketing is a division of Innovative Marketing | [email protected] | 407.363.3456
About the Wine Customer
*Some interesting facts...
• 75 percent of frequent wine consumers are married.
• 87 percent are homeowners, concentrated in the highest value home communities of the country.
• 51 percent are between the ages of 35 and 55; 74 percent are between the ages of 35 and 65.
• 64 percent have household incomes over $150,000, compared with 16.9 percent of the general population.
• Nearly 47 percent have completed college, compared with less than 34 percent of the general population. A further and remarkable 34.8 percent have completed graduate school, while less than 16 percent of the general population has done the same.
• More than 28 percent of regular wine consumers have upper management positions, compared with just 10.2 percent of the general population. Of these consumers, 51.3 percent have professional or technical occupations, compared with 37.9 percent among all American adults. Another 23 percent are entrepreneurs compared with 14 percent in the general population.
• 67 percent of these households are two income families. 37 percent of spouses have
managerial, professional or technical careers or have their own businesses, compared with 22 percent of the general population. The share of homemakers in this population, 23 percent, is fairly representative of American households.
• 66 percent of wine consumers enjoy foreign travel, cultural events and active sports, and a majority indulge in some type of active sports: golf, skiing, tennis, sailing or jogging.
* Information provided by Stonebridge Research, an independent research firm.
Why Advertise?
Advertising...
• Creates Traffic for Your Business
• Attracts New Customers
• Gives Your Business a Successful Image
• Is an Investment in Success
• Encourages Repeat Business
• Generates Continuous Business
• Keeps Your Business at the Top of the Consumer’s Mind
Why Advertise in Print?
Print Advertising ...
• Has a Shelf Life and Staying Power
• Provides a Visual of You and Your Product
(we remember more of what we see)
• Can Bridge the Gaps left by other Media
• Establishes Top-of-Mind Awareness
• Compliments other Advertising Platforms
